Frigidaire introduced the first-of-its-kind residential pizza oven, capable of reaching 750°F to deliver artisanal, stone-baked pizza in just two minutes. The team was tasked with creating a distinct brand identity for this innovative product while ensuring it remained cohesive under the Frigidaire umbrella. Logo explorations drew inspiration from classic pizzeria aesthetics, incorporating Frigidaire’s signature triangle motif and brand color palette.


Initial campaign assets generated strong excitement among national and local appliance retailers, paving the way for expanded creative across point-of-purchase displays, e-commerce platforms, and digital advertising. The success of the launch allowed the pizza oven’s brand presence to grow beyond initial expectations, reinforcing Frigidaire’s reputation for bold innovation in the kitchen space.