The Home Depot

I served as the sole designer for a $2M nationally rolled out in-store end cap display for Frigidaire at The Home Depot. Working within established Frigidaire brand guidelines, I designed three large-format art panels across two displays. The primary goal was brand longevity, requiring a timeless visual approach that would clearly tell the story of a trusted, enduring brand while maintaining high impact in a retail environment. Key challenges included strict brand constraints, the absence of human imagery, and designing for long-term visibility at scale.

I led the project end-to-end, handling concept development, mockups, revisions, and print-ready files. The final solution balances bold retail presence with lasting brand storytelling, reflecting both strategic thinking and precise execution.