In-Store POP

This project involved designing a modular POP system for Electrolux top-load laundry units across three product series—400, 600, and 700 series—destined for multiple retail environments. Working as part of a team, I designed washer, dryer, and washer dispenser POP from concept through production planning, using a shared templated system and dieline to maintain consistency while allowing visual variation across tiers.

To educate shoppers and communicate product step-up without feature-heavy messaging, the design relied on fabric-driven visual storytelling which signaled increasing levels of care and sophistication. A key material challenge was developing POP that adhered to the inside of the washer lid using double-sided adhesive, yet visually read as exterior-facing through the transparent lid. Color, typography, and imagery evolved across the tiers to elevate perceived value while remaining cost-conscious and brand-aligned.